Marketing Your Limousine with a Vehicle Wrap

For any business to thrive in our modern era, word of mouth is simply not enough. No matter what the field of industry, a strong marketing strategy can do wonders for your business and limousine chauffeuring companies are not an exception. Similar to many businesses, the limousine business is a competitive marketplace. Your marketing strategy can make a huge difference to growing your business. In this article, we are going to take a look at how you can incorporate a vehicle wrap into your marketing campaign.

Limousine Graphics

Vehicle wraps are one of the leading forms of marketing within the chauffeur industry. They are similar to a business sign, however, for your vehicle. Vehicle wraps are a great way to get your business name and contact details in the eye of the public. It is possible to wrap your fleet or limousines, other vehicles along with your own personal vehicle.

Let’s take a look at how this is an effective form of advertising. Consider this, whether the vehicle is parked in the front of your office, in a car park, in traffic, or on a job, it is potentially advertising your services. It could be you driving the vehicle or an employee; either way your company name and details are on display. A vehicle wrap could be considered a roaming billboard, a 24-hour advertisement or sign for your business. There are very few forms of marketing that require so little effort after the initial setup.

Vehicle wraps, as a form of advertising, can come at a much lower cost compared to other types of marketing. When putting signs on your vehicle, you may have a certain amount of outlay; however, this is a one-off cost. Conversely, other forms of advertising may come at a monthly or annual cost. For example, many businesses utilize the assistance of the yellow pages; the fees for a service such as this are on a regular basis. While this may still be considered a practical form of advertising, when looking at a cost-to-benefit ratio it could be more favorable to employ a wrap.

Although fitting vehicle wraps requires a certain level of expertise, there are many companies within Canada that can help you with your installation. For instance, Sing-Tech Media, a company from Edmonton, Alberta, designs and installs vehicle wraps with a high level of proficiency. It is wise to employ the services of such a company due to their experience and workmanship. This way you can be confident in the finished product.

Vehicle wraps and graphics may be the answer to helping your limousine company get an edge over competitors. They can also be a cost-effective solution to increasing your exposure to the public. When planning your marketing campaign, be sure to review the benefits of a vehicle wrap.

At what events can you use a limousine? – Part 1

It is no mystery that Limousines are associated with having a good time, celebrations and even luxury. Obviously, driving around day-to-day in a Limousine is unpractical. So what events and special occasions justify their use? We present a guide to the best occasions to indulge and enjoy the luxury of a limousine.

Graduations.

Finishing high school or university is a big milestone for students. It also signifies a checkpoint in life, where new steps into the great wide world are going to be taken. Needless to say it is a night of celebration. This is a great reason to splash out for a limousine. For young people a Limousine is also a great novelty that can be enjoyed with a large group of friends.

School Formal / Prom.

Similarly to a graduation night, a school formal offers the opportunity for a group of young high school friends to taste the luxury of a limousine service. Many students are on a budget but limousines can fit over 8 people, which means the cost can be split between those 8 people.

A nice night out.

Many people may be hesitant to choose a limousine service for just a nice night out considering the potential costs. It might be more tempting to take a taxi when going for a meal or out for a drink. However, it can sometimes be cost comparative to utilize a limousine service. Many limousine companies offer reduced prices if you call last minute and they are available, they would rather make some many rather than no money. This can make an ordinary meal or trip to the bar a little more special. Check your local limousine company for possible discounts.

Anniversaries.

Whether you’ve been married for one year or for thirty years, limousines are a great way to show somebody that you care for them. What better way is there to to start a romantic evening than picking up your loved one in a limousine.

These are a few types of events and celebrations where using a limousine can make things even more special. Check in with us for Part 2 of our review on which events you can use a limousine.